Footlocker-mkt304 Research Paper Example | Topics and Well Written Essays - 1000 words

Footlocker-mkt304 - Research Paper Example In fact, for many of them it is seen as an opportunity to become popular and more attractive† (McGinty,2009). The major attraction of Footlocker is their shoes which are from renowned companies like Reebok, Addidas, Nike and Jordan. They also sell clothing of these brands which are a big hype among teenagers and also they demand it due to the goodwill these brands have on a global basis. 2) Product’s features The sports apparels sold by footlocker are of Nike, Adidas and Jordan who are pioneers of sports wear and equipments. The features of these sport wear and equipments are that they are unique and distinct from other sports brands. The shoes are light weighted and has sleek look and has an excellent appeal when worn. The top seller of the company is the Nike Zoom Kobe VI for men. According to (Footlocker, 2011),â€Å"The Nike Zoom Kobe VI is the latest evolution of basketball footwear. Moldable upper with new Fly wire construction creates a dynamic, lightweight fit w ith an Achilles notch for greater comfort†. Since the teenagers are excited by the look of the products, the company offers them what they really desire for. Teenager and adults look for the branded products which match the celebrity fashion and these products are used by fashion icons. The shoes and accessories sold by them come in vibrant colors and style which catch attention of any teenager. Clothing, shoes and accessories have versatility, long lasting quality and signature brand mark on them. 3) Product’s benefits The products provided by Footlocker are shoes and clothing and other sport accessories which gives utmost comfort and security to its customer. Sneakers and clothing sold by this retailer is from Nike and Adidas, who are the pioneer in sports apparels. â€Å"Both Nike and Adidas are well known sportswear firms that have become household names of sorts throughout many parts of the world. The undisputed giants of the sportswear and sports equipment indust ries, consumers can generally expect quality products from the two brands† (reComparison 2010). The young generation is the targeted customers of footlockers and theses group demand branded products which have name and fame and have high durability. The young children and teenagers are impulsive buyers and the company targets them as they make decision in a short span of time. The brands sold by the company have a huge advertising campaign and creates a significant impact on young generations mind as to their fame and quality. â€Å"The teenagers spend most of the money on themselves immediately. Teenagers have also found to be more brand loyal that adults†(Michman,2003,pg.144). So footlocker as a retailer, take advantage of this fact and focus them to market their branded sport products. 4) Product’s branding Foot locker offers shoes and clothing of Nike, Adidas and Jordan not only has goodwill but also give comfort, durability and lasting effect which other pro ducts cannot offer. The company’s target customers who are teenagers and adults in early 20’s look for products which are renowned and also match their style quotient. For example Adidas is well known for their style factor apart from durability and good will. In his book (Dunne,2007,pg.57)states that, â€Å"The foot locker has found success by concentrating on a very narrow segment of shoe market but offering a very large selection†. They have good selection of sports shoes, clothing and sports accessories

Environmental Scan Paper Essay Example | Topics and Well Written Essays - 1250 words - 2

Environmental Scan Paper - Essay Example This research centres on the environmental scan of the internal and external environments of two real-world organizations, their competitive edges and firm strategies for developing value and sustaining competitiveness. Scanning of the environment particularly the internal organizational environment mainly looks at culture of the firm, the relations between employees, management and the shareholders. Moreover, it will also focus on the organizational structure, access to natural resources and product awareness. On the other hand, scanning of the external organizational environment dwells on the industry analysis, national and macro-environment. Industry environmental analysis evaluates the level of competition of the company and that of its rivals. The national environment examines the effect of the national framework for enabling an organization accomplishes competitive edge on the international scale. The macro-environment reveals the social, legal, political, economic and political effects on the functioning of an organization. Apple Inc. is a global organization with deals with computer software, consumer electronics and communication servers (Kang, 2013). The primary apple products include iPad, iPod, iPhone, and Macintosh computer. The company was officially registered by its original founders in 1977 in California and has been operating since its incorporation. Apple employs environmental scan to evaluate its business. The firm has been effective in the technology industry in which it operates. The success of this company is mainly attributed to its revolutionary ideas and capability to bring ideas to reality, revealing a sound business strategy. Internal environment The internal environment of Apple is characterized by dynamism, creativity, and flexibility. The organization internal environment has been built such that it promotes its workforce to participate in branding of the company image (Kang, 2013). Apple appreciates its employees for